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SELLING SMARTER
A SHOPLIFT SERIES
The Demise of Optimize: Google’s Goodbye, the Transition to GA4, and What It Means for Shopify Brands
Shaun Brandt
As Co-Founder of Oddit, and previously Kulin and Versett, Shaun Brandt has dedicated his career to pushing the boundaries of UX and conversion strategies. His approach empowers DTC brands worldwide to strive for a brand-focused, long-term conversion strategy.
Ivo Hahn
Ivo Hahn has fine-tuned her skills in e-commerce optimization, with a focus on enhancing user experiences and implementing pivotal digital strategies across prominent brands and D2C portfolios.
Ari Messer
Ari Messer has played a pivotal role in guiding the platform's trajectory, establishing significant collaborations with Shopify, Segment, Recharge, and Google Analytics, while partnering with renowned DTC brands on data-centric strategies.
